Three Things You Must Do to Succeed in an Internet Business

I spend countless hours counseling and mentoring people who are attempting to start businesses, who are either trying to use the internet as a primary marketing tool, or who are trying to run completely online businesses. Many of my mentees are frustrated.  They were either lured into their businesses by some slick advertising, or started their businesses thinking that an internet business would be a simple thing to make money with.

The frustration my mentees feel is common and understandable. My job is to explain to them the realities of an "internet" business.  My purpose in writing this article is to help some of you, who are in the same or a similar situation, to understand the realities of internet business, and to encourage you that there is a paycheck, if not a pot of gold, at the end of the internet rainbow.

So, here are a couple of principles regarding starting and running an internet business.

1. Don't believe the people who say it's easy!

Running an internet business, running a multi-level marketing business, or running a brick and mortar business all have something in common: It takes work, skill and knowledge to be successful.  You never, never, never get something for nothing. And running a successful business requires hard work and dedication.  One of the reasons that "brick and mortar" business are successful is that the owners have a huge financial commitment upfront.  Much of the time, because it doesn't cost a great deal of money to start an internet business or an MLM business, the level of commitment required to succeed just isn't there.  You must, must, must put in the same level of work that you would if you had borrowed $100,000 to start a brick and mortar business.

2. Running a Successful Internet Business Requires knowledge and skill

Twitter, Facebook, Articles, Blogs, Craigs List ... the list is almost endless.  And because social networking is so new, the rules, and the way to be successful change almost daily.  In order to find success on the internet, you must be dedicated to learning as much as possible.  Subscribe to blogs.  There are hundreds of free blogs and free RSS feeds (if you don't know what that is you ned to learn!) available to you to learn.  You don't have to pay for much of the information as people (including me) are generous with their time and information.  But you absolutely must learn!

3. Work Hard

It sounds cliche, but the truth is that you can't be successful if you're not willing to put in the time and effort required to be successful.  Anyone who tells you that all you need to do is put up a website and deposit your checks, is dead wrong.  Regardless whether you are starting a multi-level marketing business or a generic internet business, you must set aside the time required to succeed.

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